Ripco Real Estate Secures Trio of Leases at Waterview Marketplace for Orangetheory Fitness, Homesense and the Paper Store; Combined Leases Totaling Over 40,000 Square Feet

June 13, 2018

Slated to Open in Late 2018, New Shopping Center in Parsippany, New Jersey Attracting Top-Tier Roster of Tenants Including Whole Foods Market and Ulta Beauty

Ripco Real Estate (Ripco), RD Management and JMF Properties today announced that Orangetheory Fitness, Homesense and The Paper Store have signed three separate leases totaling over 40,000 square feet at Waterview Marketplace, a 150,150 square foot community shopping center located in Parsippany, New Jersey. The three renowned brands will join Whole Foods Market and Ulta Beauty when the center opens its doors to the public in late 2018/early 2019.

A team of Ripco and RD brokerage professionals, including Alison Horbach, Curtis Nassau and Darren Sasso represented ownership in the separate transactions.

  • Homesense is a home concept brand that offers on-trend and high-quality home merchandise. Homesense is owned by TJX Companies whose subsidiaries also include TJ Maxx, Homegoods and Marshalls. Jerry Welkis of Welco Realty represented Homesense.
  • The Paper Store is a family-owned specialty gift store with over 70 locations along the Northeast corrido. John Auber of The Auber Group represented the Paper Store.
  • Orangetheory is a personal training and interval fitness concept that is sweeping the nation. Brian Battista of Jeffery Realty represented Orangetheory.

“As evidenced by the recent leases secured, we have been able to attract a top-tier roster of retailers, eateries, grocers and fitness concepts to Waterview Marketplace. Each signed lease moves us, RD Management and JMF Properties towards our collective goal of making the shopping center the area’s go-to destination to shop, eat, play and workout,” said Todd Cooper, Co-Founder of Ripco Real Estate. “We look forward to working closely with our partners to continue curating a thoughtful and strategic tenant mix for residents and employees in and around the Parsippany community.”

“Parsippany is consistently ranked one of the best places to live in the country, and its residents, as well as its employees, are deserving of this brand-new, beautiful retail center that will cater to all of their lifestyle needs,” said Richard Birdoff, principal and president of RD Management. “Waterview Marketplace is developed for the future of retail, offering a dynamic mix of large and small retailers and a state-of-the-art Whole Foods Market as its anchor. Orangetheory Fitness, Homesense, and The Paper Store are just the latest additions that will draw even more traffic to the center and ultimately enhance the overall shopping experience.”

“We are pleased that high-quality businesses such as Orangetheory, Homesense and The Paper Store are choosing to join Whole Foods Market and Ulta Beauty as some of our first retail tenants at Waterview Marketplace,” said Joseph M. Forgione, Founder and Principal of JMF Properties. “We remain committed, not only to the continued growth of the property, but to providing a balanced retail mix that will be a resource to local residents and consumers for years to come.”

Waterview Marketplace will be strategically located at the jug-handle intersection of Waterview Boulevard and Route 46. The shopping center will be situated within in a high-density and high-income trade area bordered by Mountain Lakes. It will also be surrounded by large office parks and complementary retail, with ample greenery and lakes located near the center. People from well beyond the Parsippany area will be able to enjoy Waterview Marketplace and its shops, as it is accessible from several major highways in North Jersey, including Routes 202, 80 and 287.

Additional anchor opportunities and in-line spaces are available for lease at Waterview Marketplace. Please go to for more information.

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